our story

After spending more than 7 years working as a Manager in coffee sales for a large multi-national, whilst also roasting coffee as a hobby for family and friends our main man Ben saw an opportunity to establish our own coffee roasting business. Not only is he an awarded Sales Manager, he's a trained Barista and a qualified Barista trainer. Experienced in coffee machine repairs and maintenance and coffee roasting, he's an all round coffee guru.

With an extensive background in Graphic Design and Marketing, and a passion for good coffee, Nicole is the one responsible for The Cape Effect Coffee Roasters brand, packaging, marketing, online coffee sales and accounts. She also looks after the roasting side of the business.

Together with our staff, we are The Cape Effect Coffee Roasters!

WHAT IS THE CAPE EFFECT?

The Cape Effect is the name we give to the wind phenomenon often experienced along the Cape Naturaliste peninsula. Caused by the moderating effect of water on both sides of the land, surfers and fishermen often report favourable wind conditions in the local area when it's on-shore elsewhere along the coast.

As lovers of the ocean and long time locals it's from this phenomenon that we have drawn the inspiration for our brand and our name.

coffee Roasting

First and foremost we roast coffee. We source specialty grade green beans from around the world and roast them in house in small batches to produce the very best coffee we can for our customers.

Our house blend, Lost Swan, has been carefully developed with an eye for consistency and quality, not just from roast to roast but also throughout the year.

We also roast a secondary blend named May Days and our water processed Mexico Decaf as standard.

wholesale

We pride ourselves on our great quality coffee and excellent service and are more than happy to discuss your individual needs.

We offer a range of blended coffee and a decaf for your cafe or restaurant, backed up by support and training.

Our products are hand delivered weekly in the South West Region and couriered elsewhere.

barista training

It's our belief that the right training and skills are necessary to make great coffee. That's why we offer complimentary barista training for all of our wholesale clients on an on-going basis.

Provided on-site, we teach your staff how to get the best out of our product and maximise work flow to help make your business the best it can be.

EQUIPMENT

We understand that using the right equipment is necessary to produce consistently great coffee.

We are able to provide advice on the best equipment to suit your needs and budget and can assist you with planning your fit-out to ensure that everything is positioned and set-up to help get your cafe up and running as effortlessly as possible

RETAIL

We believe great coffee should be available to anyone at any time, including in your home. Which is why we've partnered with some of our wholesale clients to offer our products in a retail space.

Our wholesale partners include:

Tiny Coffee, Dunsborough
Goanna Cafe, Dunsborough
The Goose, Busselton
Baked, Busselton
Bistro Breton, Busselton
Claudio Bakehouse, Abbey
Alex Junior Espresso, Padbury
Dolphin Discovery Centre, Bunbury
Blue Ginger Fine Foods, Margaret River
Annapurna Wholefoods, Margaret River
Witchy Pies & Cakery, Witchcliffe
Cowaramup Bakery, Cowaramup
Wills Domain, Yallingup
Thousand Suns Cafe, Augusta
Mt Barker Bakery, Mount Barker

...and everywhere else you normally enjoy our coffee

We also deliver FREE in the Dunsborough area

ONLINE SALES

We offer our Lost Swan Blend, May Days Blend and Mexico Decaf for sale online.